I. Mission: 

     Creating high quality garment and office fashion products of Vietnamese people and developed by Vietnamese people. With the inherent strength of sophistication, meticulousness and diligence in work, applying new technologies to contribute to creating products that meet the needs of customers. Through optimizing every small detail inside the product, helping the product bring higher value and efficiency to customers and partners.

     To achieve the desired results in the future and maintain the current achievements. Ao Dong Luc always firmly believes in its mission to solve the problem of product quality, apply technology to meet the needs of customers and bring Vietnamese brand to many other countries in the world. In addition, Ao Dong Luc constantly focuses on small goals to perfect and consolidate the strategy, that helps the Company complete each product, optimize the production process and apply the most advanced technology to help the product have clear competitiveness with other products currently on the market.

II. Vision:

    Up to now, Ao Dong Luc has had significant achievements in researching and developing products to meet the specific goals and standards of the interdisciplinary manufacturing enterprises in particular, and all fashion clothing products supplied to the market in general. Among them, there have been products that bring high efficiency such as: durability of 5 to 7 years of use, multi-dimensional absorption technology with 3D textile structure, color mixing technology to make colors more vivid and brilliant, fixbody technology to help the wearer always feel comfortable in all body activities.

    And it doesn’t stop there, new goals are constantly set on the product research and development roadmap of the Ao Dong Luc team. This is considered as a great revolution to apply technology and experience in order to create even greater breakthroughs in its products. Ao Dong Luc aims to become a leading provider of office fashion solutions, t-shirt uniforms and a diverse warehouse of plain t-shirts in Vietnam in the next few years. And going further in its product export roadmap to Eastern European countries, Ao Dong Luc hopes to bring more garment products and Vietnamese brands to around the world.

III. Operating Philosophy:

   Nothing will be perfect if we do not know how to improve ourselves and recognize our mistakes in the most honest way. And from there, set goals to try harder, make more efforts and be more creative to help each      individual create their own value. We all understand that nothing will be perfect, but everything we do must aim for perfection, neatness and achieve the best effort index. Then the value we create will really make a big difference.

    Don’t be satisfied with the present, we can all do better than what we have just done. That is how successful people as well as Ao Dong Luc have taken the first steps to new heights, affirming our own value.

    Each person is an important factor, a separate individual who needs to be respected, cared for and listened to in order to understand. We aim for comprehensiveness and professionalization along with innovation, reform and social development. Ao Dong Luc  is ready to contribute and spread good values ​​to the community with faith, with the aspirations of youth and with the kindness of all of us. Change within yourself, bring good things to life, aim for love and look into the depth of all problems, between the good and the bad to adjust, to strengthen and adapt to reach higher levels, a further vision. Make the Vietnamese people’s hearts brighter, raise the Vietnamese people to a higher level!

IV. Development Perspective:

• Reformism: Always create new values, nurture future aspirations. Connect disparate ideas, maintain outstanding development in all aspects of each product, each change and mark maturity with new values, closely combined with the established foundation values. Continuously re-evaluate completed work, create new ways to bring better efficiency in work.
• Experimental: With practical values, combined with the continuous development of society, taking the balance of interests as the foundation. Aiming for great value through practical experience of issues. Aiming for professionalism and adapting to the times in all aspects of the organization inside and outside the business. Taking the vision of Ao Dong Luc as the center, developing technology, improving products and combining with experience in the field to come up with reasonable plans and solutions that bring the highest efficiency to the company, customers and partners.
• Do in the best way: Every road has a destination. Go to the highest, most beautiful place with all the passion, enthusiasm, faith and outstanding efforts of each person, each department and the whole company. “The way we do one thing is the way we do many other things” Don’t expect to do big things well and ignore the small things. Because big things are inherently the result of many or many small things. Start one thing and end it with maximum confidence “I am the best person to do this job”

V. Core Values:

• The sun never sets

     We realize:

     Every single minute of every 24 hours of every day, the sun always shines on a certain land on this earth. There will be no darkness if we know how to follow the light, there will be no loss if we always have faith in tomorrow to start everything.

     The sun will never shine on every side of the earth at the same time, and we cannot see everything on the path we have chosen. But what we can see is the desire burning within each person here.

     Today’s achievements are past and tomorrow the battle begins again. This world has no place for lazy, hedonistic and average people, fair or even good cannot survive, only the excellent can advance.

     We act:

     Based on sustainable values, always set goals for the road ahead. Take practice as the standard, take experience as the measure, take aspiration as the idea to create new values, build truly meaningful products and services, bring great value and benefits to everyone.

     Look at the good side of the problem to remember, the bad side to try to improve. Summarize experience through practice and remember the victory, measure the failure of each milestone on the journey to pass.

• Success and Failure

     We realize:

     People often say, “You will never know how brave you are until being brave is your only and final choice.” There will be no success or failure if we do not dare to do anything! Until one day we overcome our own fear, face the storms and accept to change its position, everything will be different.

     Life! No one can predict everything, but if we don’t try to ask ourselves something, the answer will always be “NO”! We have nothing to lose , when we are young and have faith, so why don’t we try, don’t live like wings full of wind, but hide ourselves in the shell of old age, weakness, lacking the catalyst of faith and aspiration in life. Don’t let self-doubt gnaw and erode everything. Time is the distance, the measure for the diligent and the lazy, the successful and the unsuccessful.

     If we do not dare to face challenges, accept risks and failures, what we have is neither success nor failure. What we have is “ Self-doubt ”. Why do we have to accept such a life, why? Why? Choose your own path and change your position every minute while you still have faith and put all your heart into it. Choose for yourself the best beginning and ending!

      We act:

    “Screw it – Go for it” Let’s ignore all the barriers to live our true lives. Devoted by passion, effort, belief and burning desire in life.

     Difficulties are just catalysts, let’s start everything when we are the ones who can do it. Failure or success is not important, what is important is that we have changed our position and have real lessons to grow up in life.

     Success is the accumulation of many factors. The most important thing is not to sow a seed, but to sow that seed at the right time so that it can grow, develop strongly and mature with all the favors that nature and creation bestow in life. Change and maturity only come when we have the courage and ability to rise above the limits and barriers of all factors, both internal and external.

• Business and Work

      We realize:  

   “ If you make a mistake once, it may be an Accident , but if you do it again and again, it is a Choice .”

    In this life, we do not have many choices for ourselves, but trial and error is always a valuable lesson. Choices can bring successful people closer to their destination, but choices can also bring stubborn people to a place far from what they once dreamed of. In addition to strong beliefs for each job we do, what we need to pay attention to is the shift, it can create big changes in life. The nature of competition is the different value of each job that this person does and that person does, this business does and that business does. So the root of all problems is in each person, in each job, in each belief, in each smallest behavior at work, in the products that we make every day.

     And the organization is a fully operational system, to create great values. If everyone in the organization does their job well, the business will have outstanding products and services.

     We act:

     A good book is one that makes the reader see himself in it. A good program is one that allows all participants to understand and perform their tasks well. A real organization is one that understands, knows and grasps the needs to fully meet all the problems of each individual in order to achieve the common goal most effectively.

     Each individual and department tries to do well from the small things, continuously evaluates, continuously discusses to create connecting threads, creating maximum synchronization in work. Helping products and services at Ao Dong Luc to be more complete, creating more value for customers and partners.

VI. Each Individual Needs to Understand:

• The journey of life is learning
• The purpose of life is to grow up
• The nature of life is change.
• Challenges in life are to be overcome.
• The essence of life is caring.
• The opportunity in life is to serve.
• The secret of life is to dare to do and dare to try.
• The taste of life is helping others
• The beauty of life is giving

VII. Values ​​that every individual at Ao Dong Luc always remembers:

1. I Am What I Say (Integrity)
2. When there is a risk, the first cause is Me (Responsibility).
3. There is always a better solution for the way we do things (Development)
4. Unity creates strength, Discipline creates value (Unity)
5. I am an expert in the field I am working in (Outstanding)
6. Passionate, I will do this better than anyone else (Effort)

     Hãy luôn nhớ rằng thứ mà mỗi con người trong chúng ta cần hoàn thiện là tư duy, là suy nghĩ, là hành động, là khám phá khả năng tiềm ẩn của con người bên trong và sự biến đổi của môi trường bên ngoài cuộc sống. Tìm điểm khuyết của chính bản thân mình và hoàn thiện chúng mỗi ngày để phát triển bản thân, vươn đến những giá trị thực sự trong cuộc sống này.

      Người ta vẩn thường nói “Cách để bạn làm một việc cũng chính là cách mà bạn sẽ làm nhiều việc khác” bởi vậy chúng ta cần phải làm tốt tất cả mọi việc, cho dù đó là những điều nhỏ nhất. Bỏ đi cái hời hợt của sự thiếu sót mà hãy thêm vào đó sự nhạy bén trong mọi lĩnh vực, để kết nối những liên kết rời rạc, tạo thành hệ thống tư duy, phát triển quan đểm cá nhân và thái độ sống của chính mình. Quyền lực của cảm xúc là thứ mạnh mẽ, nó có thể làm suy đổi con người bởi những ham muốn cá nhân, những lợi ích tức thời nhưng nếu biết cách sử dụng chúng, nó có thể làm con người ta lan rộng yêu thương, tôi rèn lòng nhân ái và hạnh phúc với tất cả mọi điều trong cuộc sống này.

     Mọi thứ đều bắt nguồn từ cuộc sống tự nhiên và chúng ta cũng vậy. Chúng ta yêu thương, chúng ta lan tỏa những giá trị sống đến cộng đồng và tạo nên những sản phẩm và dịch vụ hữu ích cho cuộc sống vì đó là sứ mệnh, đó là điều gửi gắm chúng ta đến với cuộc sống này.